tag:blogger.com,1999:blog-127873652011-12-13T19:57:24.029-08:00Dharmendra Kumar (Mediabharti Web Solutions)http://www.blogger.com/profile/02767410922430435503noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-12787365.post-1115721829122017502005-05-10T03:40:00.000-07:002005-05-10T03:43:49.130-07:00By Fredrik Wacka <br /><br />If you want to gain a deeper understanding of the changing field of communication your blog exists in, take a look at the presentations from WOMMA Summit 2005. The focus is obviously word-of-mouth marketing, and blogs are just one tool from that perspective. But many of the speakers did talk about blogs as part of their <br />strategies.<br /><br />GM Blog in Marketing Strategy Terms I found it interesting to learn more about the thoughts and plans behind General Motors FastLane Blog in Michael Wiley's <br />presentation.<br /><br />One of the goals is to use the credibility and influence the blog generates to reach mainstream with a fresh image of GM.<br /><br />Wiley's presentation is all the proof you need to convince yourself that a blog can be a integral part of a marketing strategy, written in the words your Marketing Director feel comfortable with.<br /><br /><a href="http://www.mediabharti.com/nomn.htm">For more news click here</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/12787365-111572182912201750?l=newsforyou2.blogspot.com' alt='' /></div>Dharmendra Kumar (Mediabharti Web Solutions)http://www.blogger.com/profile/02767410922430435503noreply@blogger.com4