Context For Your Blog

By Fredrik Wacka

If you want to gain a deeper understanding of the changing field of communication your blog exists in, take a look at the presentations from WOMMA Summit 2005. The focus is obviously word-of-mouth marketing, and blogs are just one tool from that perspective. But many of the speakers did talk about blogs as part of their
strategies.

GM Blog in Marketing Strategy Terms I found it interesting to learn more about the thoughts and plans behind General Motors FastLane Blog in Michael Wiley's
presentation.

One of the goals is to use the credibility and influence the blog generates to reach mainstream with a fresh image of GM.

Wiley's presentation is all the proof you need to convince yourself that a blog can be a integral part of a marketing strategy, written in the words your Marketing Director feel comfortable with.

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